Social networks become channels that communicate the essence of the company According to a study by The Global State of Digital in 2019 created by Hootsuite and We Are Social , 95% of Mexicans consult YouTube, 93% are active on Facebook, 87% use WhatsApp, 64% send messages via FB Messenger and 57% report on Twitter. The above can help you to know which social network you should open and feed depending on its consumption among the inhabitants of the country, but also on your objectives, budget and the ideal consumer profile that you have previously created.
Before talking about the advantages of social networks for companies, let’s go back to what we mentioned in the previous block: the objectives, the budget and the profile of your ideal consumer.
The objective can go in different directions depending on your strategy and when you define it, you will be able to discover which social network you should keep up to date. If your intention is to make yourself known, it is best to have a Facebook account, but if you want to highlight the physical characteristics of your product, you can prepare creative photos for Instagram.
The target audience is decisive for your choice. With the above we mean that, although a 16-year-old adolescent and a 60-year-old man like the same meme, it is likely that they will not find it in the same communication channel; This is where you must know your client very well to know which social network consumes the most.
They are a tool to get to know the audience better
Social media helps you get to know real customers better.
They give greater visibility and recognition
Social networks have a global impact, for this reason they help to give greater visibility to products or services. Although it is an advantage, it is best to define the area that you want to cover, that is, if they are going to be local or national campaigns.
They help to have a better positioning on the internet
Why Is Social Media Important for Businesses
When the brand or business publishes on their social networks, you can share the url of your page so that the user can visit it and learn more.
This helps it to have more traffic, to rank better in search engines such as Google Chrome, Mozilla Firefox, Bing, etc., and therefore to appear among the solution options when searching for something related to what the company offers .
They can generate a sales opportunity
Social networks become channels that communicate the essence of the company, the information that the customer needs to know, but also that direct the user to carry out some type of action, including the purchase.
How do I install AHK files:
An AHK file is an executable that can run a series of commands, accepting the user’s input. It can do everything from basic key mapping to more complex operations like creating directories and renaming files. AutoHotKey scripts have many uses and are extremely popular with Windows users. To install them, you need to use the AutoHotkey application.
To install AutoHotkey files, you need to download the program from the company’s official website. From there, you should choose the Installer and Other versions. Once you have downloaded the necessary files, run the installer. Then, select Express Installation or Custom Installation. Suppose you are unsure of how to install AutoHotkey scripts. In that case, you can always search online and double-click existing scripts to install them.
Does AutoHotkey work on Windows 11:
To install AutoHotkey on Windows 11, download the installer from the official website. The installer’s file extension is “AHK.” You can then customize the keyboard shortcuts with various functions. AutoHotkey hides the taskbar, showing only the most essential shortcuts when not in use. Install AutoHotkey on Windows 11 and enjoy the benefits. There are two ways to use AutoHotkey on Windows 11.
First, you have to know that AutoHotkey is compatible with Windows 11. This is because it will still use the legacy syntax for the scripts. For example, “A_ScreenWidth” will divide the entire width of the screen by two. Similarly, “A_ScreenWidth” will subtract half the active window width from the screen’s width. The result is a space to the left of the window. The second line does the same for the height.
The second way is to use the free software AutoHotkey. You can download the software from the official website and install it on your PC. You can test it by double-clicking it. To stop it, right-click the green H icon in the tray bar and select Exit. Next, you can place the script in the Startup group of the operating system. This group is located in the C: UsersUSER-NAMEAppData. Social networks become channels that communicate the essence of the company